01 — OVERVIEW
Tyres, explored in context.
The experience lets users explore different tyres in relation to their intended use cases, materials and traction characteristics.
02 — THE SETTING
A garage, not a catalogue.
The garage setting gives the product experience a practical context. Instead of presenting tyres as isolated catalogue entries, the simulation connects each product choice with the situations it was designed for, so the differences and applications are easier to understand.
03 — DELIVERY
VR first, desktop for reach.
VR is the anchor experience, placing users inside the garage studio for immersive exploration and demonstration. A desktop simulation extends access to conventional computers, so the experience supports broader training and showcasing without a headset.
04 — WHAT WAS BUILT
One subject, two ways in.
A purpose-built virtual environment combined with interactive product exploration: immersive participation through VR and wider accessibility through desktop simulation.
INSIDE THE EXPERIENCE
ENHANCED CAPTURES FROM THE VR DEMO
A — THE ENVIRONMENT
A branded studio to walk through.
Users arrive in a Bridgestone reception and are guided into the training room, where the tyre sits at the centre of the space.
B — EXPLORING THE TYRE
Every part, labelled and hands-on.
Interactive labels mark the tread, sipes, ribs, shoulder, sidewall, bead, grooves and blocks. Users pick the tyre up, turn it and open a part to read what it does.
C — INSIDE THE TYRE
Layer by layer.
An exploded view separates the construction, from bead wires and body ply to steel belts and the inner liner, with interior and exterior views.
